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The course outline below provides a comprehensive list of topics covered to equip you with the necessary skills and strategies to achieve your marketing goals.
What is the cost of this course?The ProshIQ Startup Marketing course is available for free! To reap the full benefits of the course, the registered members can opt for supplementary paid coaching session with our industry experts.
What are the benefits of taking this course?The benefits of this course include: - Learning fundamental marketing concepts, frameworks, and tools - Understanding the importance of primary and secondary market research - Outlining a detailed description of your target market segment - Putting everything you have learned into practice with helpful exercises - Coming out the other side with an impressive marketing plan for your business
What is the duration of the course?After registration, you have access to Prosh IQ for an unlimited amount of time! However, the course can be completed in as little as one week.
How do I enroll in the course?Simply go to our Login page and register yourself! The course can be accessed from the Programs tab, on the top navigation. On the Programs page each individual course module can be accessed separately/
What can I expect from this course?Prosh IQ provides simple but extremely effective guidance on how to research, plan, and develop your business's marketing plan. Visit the Course Details page for more information.
The plan that has helped launch 50+ brands and products worldwide
Built by Marketing Experts with decades of experience
Learn the fundamentals of building your own marketing plan
Get up and running in under 4 weeks
1-1 Coaching sessions available for more assistance
Take charge of your business’s future
Complete exercises and receive a pdf copy of your custom marketing plan
Every business, big or small, needs a marketing plan.
Marketing drives sales, and sales are vital to the long-term success of your business.
A marketing plan is the backbone of your business’s marketing efforts and guides your marketing team.
Great business leaders understand that what they put into their marketing plan is what they get out of it. The result? A company with purpose, direction, and all the tools it needs to scale!
Why a marketing plan ensures the success of your business?
Meet Our Course Creator
Roshni Wijayasinha is the founder of Prosh Marketing and a Fractional CMO at a number of growing startups.
Roshni has over 15 years of experience helping companies like Microsoft, Sony, and Kobo gain strategic insight into their marketing. She has also helped companies just like yours attain 9-figure exits through the strength of their marketing plans.
Marketing can be complicated, and that’s why Roshni is here to guide you as you create your very own marketing plan - a plan just like the ones she developed to help launch 50+ products and brands in over 10 global markets. By following our videos and exercises, you will complete this course with a marketing plan that's ready for even the most skeptical investor!
You Are Not Alone
47% of small business owners do marketing themselves
This is not very shocking because small businesses are usually on a tight budget. However, without a marketing background, doing marketing yourself is like shooting arrows in the dark at a target that you don’t even know exists.
of startups don't know what marketing channels to use in making the most of their minimal budget.
of startups need additional help with developing their marketing plans.
*Results of Prosh Marketing survey of over 100 early-stage founders in Canada & the U.S.
What do the stats say?
Looking at these statistics, you can see the importance of having a strong understanding of marketing and developing a plan. This course will provide you with that solid foundation.
Small business marketing costs average just over $30,000 a year and having a solid marketing plan will ensure that your business makes the most out of every dollar spent.
Get started today and experience the course benefits at no cost:
Selling Proposition Identification & Communication
Help you recognize what makes your business unique and how to communicate that message to your target audience effectively.
Allow you to stay competitive and plot your winning marketing strategies ahead of time.
Map out a highly strategic roadmap to achieving your goals.
Resource Planning and Management
Enable you to plan and manage your resources efficiently.
Team Alignment & Execution Playbook
Align your team and provides a playbook for them to start executing.
Don't just take our word for it, listen to the other customers who have benefited from Prosh IQ.
“We used Prosh IQ to create our very first marketing plan. Prosh IQ broke down a huge task into smaller manageable chunks for us. We also used the Pro Coaching and our coach asked pointed questions to get to know our company and listened well. Their expertise and knowledge helped us build our own marketing experience and create a marketing plan that we could never create on our own.”
Agata Rudd, Co-Founder of Packt
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